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BN Launches eReader App for iPad

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May 31 – June 6, 2010 Edition BN Launches eReader App for iPad

New York, New York/AUTHORLINK NEWS/June 1, 2010—Barnes & Noble, Inc.— just before the Memorial Day holiday weekend—launched its free BN eReader app for iPad(TM), touting the app as “the most personalized and easy-to-use eReading experience for Apple iPad owners.”

Among innovative ideas is the ability for the user to share books with friends. The user lends a book to a friend for a two-week period, during which time the user can’t reads the book, just like lending out a physical book.

The LendMe experience was designed to be seamlessly integrated with the iPad. BN eReader for iPad users can simply choose an eligible eBook flagged with the LendMe icon, then access their existing contacts in iPad’s onboard address book, tap the contact and send the lend offer — all without needing to type a single word. The friend can accept the offer and enjoy the eBook for up to 14 days, a unique feature offered only by Barnes & Noble. And BN eReader for iPad users will receive LendMe offers from friends within the application, showing them the eBook’s cover and the message from their friend.

BN eReader for iPad is designed to offer an easy, yet sophisticated, customizable reading experience. Users can choose from multiple ways to view their library, including professionally designed themes; and instantly switch between portrait and landscape views based on personal preference.

"We’ve designed the most easy-to-use, highly customizable eReading experience for the iPad. Ours is the only app that enables iPad users to share eBooks with friends, shop Barnes & Noble’s vast catalog of eBooks and periodicals and access your personal Barnes & Noble digital library across multiple devices," said Douglas Gottlieb, Vice President, Digital Products for Barnes & Noble.com. "We believe our customers will appreciate the book-centric touches we’ve incorporated into our iPad app experience – including some extra large text sizes, ample margins, and line lengths and spacing inspired by classic book design conventions – along with the opportunity to fully personalize that experience to enjoy reading books whichever ways they like best."

Learn more or get the new application at www.bn.com/iPad.