November 2 – November 9, 2006 Edition

Book Sense Begins

New Children’s “White

Box” Marketing Series

NEW YORK/NY/10/26/06—Beginning in 2007, Book Sense will augment its current monthly Red and White Box programs with a series of quarterly mailings of materials specifically geared toward children’s booksellers. In addition, the Book Sense Children’s Picks will expand from three to four lists annually, with the creation of a new spring list.

The Red and White Box programs are marketing kits sent to participating independent booksellers to help them market and sell selected book titles.

"We have heard both from children’s publishers and from booksellers specializing in children’s books or with active children’s sections in general bookstores who have asked that we offer services targeted more closely to their marketing and sales needs," said Mark Nichols, director of Book Sense Marketing. "We’re very pleased and excited that Book Sense can now respond to those requests with both a specific mailing program and an expanded, seasonal Children’s Picks List schedule."

The new features, which will more closely align the Book Sense marketing program with children’s publishers’ marketing efforts, include:

A quarterly children’s-specific White Box mailing added to the current monthly program beginning in February, with subsequent children’s mailings scheduled for May, August, and November. (Children’s publishers are invited to reserve space in these special quarterly mailings and are also encouraged to continue to participate in the remaining regular monthly mailings.) A fourth Book Sense Children’s Picks List added to the current annual schedule, resulting in a quarterly program with lists published in February, May, August, and November.

To receive the regular monthly mailings and the new quarterly Children’s White Box, booksellers must be active participants in the Book Sense marketing program. For more information, visit: is a family of independent-bookseller websites. (And it’s the e-commerce arm of the American Booksellers Association’s Book Sense program.).