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Kobo Books Dives Beneath the Covers of Fifty Shades of Grey

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Kobo talks about Fifty Shades of Grey by E.L. James
Fifth Shades of Grey

by E.L. James
(2012)

An exclusive Authorlink AUDIO interview with Nathan Maharaj, Merchandising Manager of Kobo Books
On the Success of the Fifty Shades series and what it means for self-published authors


September 2012 Authorlink Edition

Nathan Maharaj, Kobo Books

Play 16-minute audio interview
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Fifty Shades of Grey by E.L. James continues to turn up the heat on e-book sales. Everybody's reading it and the momentum for this phenomeonon is showing no signs of slowing. The hot series continues to top Kobo Books' bestseller lists. Just last month, the title had sold 20 million copies in the US alone.

What makes this series so influential? We talked with Nathan Maharaj, director of merchandising for Kobo Books, the international bookseller based in Canada, about why people are buying and reading titles like Fifty Shades, and how self-publishing platofrms like Kobo Writing Life will transform the publishing industry. Maharaj talks about how the series has influenced pricing of romantic and erotica titles, and the new opportunities that await the self-published author. Check out Kobo's survey of readers for more insights into Fifty Shades readers.

–Doris Booth