The Personality Code
Travis Bradberry

Hardcover/212 pages
ISBN: 978-0-399-15411-9
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". . . an operator’s manual to the basics of fourteen fundamental personalities. . ."

The ultimate benchmark in human behavioral studies.

Thousands of self-help books promise to teach you how to change yourself for the better and understand those around you; The Personality Code says you cannot change your personality because it is hard-wired, a concept that will turn the self-help industry on its head. But Travis Bradberry offers an alternative: self awareness to help maximize your strengths and understand your weaknesses.

The Personality Code is a handbook, an operator’s manual to the basics of fourteen fundamental personalities based on the work of Dr. William Marston and the findings of Dr. Nathan Shock from the Baltimore Longitudinal Study of Aging. Marston defined the basis of all personality types more than seventy years ago.

Bradberry takes you through the history of those who pioneered our understanding of the human brain and how it works, the bedrock on which The Personality Code and the IDISC program is built. IDISC is an interactive program that streamlines Dr. Marston’s DISC model of personality: Dominant, Interpersonal, Steady, and Conscientious.

While the book gives the basics of all fourteen personality types, how to manage each type, and breaks the code down further into type versus anti-type, it is basically only touches the tip of the iceberg. The whole iceberg is the IDISC web site and the programs available through Talent Smart.

Bradberry’s writing is clean and uncluttered with concise thumbnail sketches of each personality type, along with a few scenarios to illustrate how to deal with each, and includes a comprehensive appendix. The format is easy to understand. This solidly researched book is an insightful blueprint of why people act the way they do. Although written with business and working relationships in mind, there is no doubt Bradberry’s work will eventually help all to better understand the personalities that make or break our personal relationships as well.

Reviewer: J. M. Cornwell