July 13- July 20, 2006 Edition

HarperCollins UK

to Re-brand All

Paperback Imprints

LONDON/7/11/06—HARPERCOLLINS is re-branding its UK paperbacks list as HarperPaperbacks from this month forward. According to Publishing News Direct, HarperCollins General Books in the UK will add the Harper prefix to all of its General Books imprints, as it already has done with HarperThorsons, HarperSport, HarperPerennial, and Harper Voyager.

The re-branding will help readers understand that Harper’s widely diverse books come from the same publisher, according to Amanda Ridout, managing director of HarperCollins General Books.