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Oct 3 – Oct 9, 2011 Edition HarperCollins, Barnes & Noble Launch Kids Book Program
NEW YORK, AUTHORLINK NEWS/October 6, 2011–HarperCollins Childrens Books, Barnes & Noble, Inc. (NYSE: BKS) and First Book announced yesterday the launch of the If You Give a Child a Book program, a promotion with the goal of donating up to 60,000 books from a selection of young adult and childrens titles. The program celebrates the October 4, 2011 publication of IF YOU GIVE A DOG A DONUT, the ninth installment in the #1 New York Times bestselling If You Give book series by award-winning team Laura Numeroff and Felicia Bond.
From October 4 through October 31, 2011, for each of the first 30,000 books purchased in Laura Numeroff and Felicia Bonds If You Give book series at a Barnes & Noble store or on BN.com, two books will be donated to kids in need through First Book, the non-profit organization dedicated to transforming childrens lives by providing them with new books. In honor of this program, Laura Numeroff will be visiting three Barnes & Noble stores across the country:
National Story time Day on October 15th at 11:00am in Princeton, NJ
Educator Week Event on October 22nd at 1:00pm in Rancho Cucamonga, CA
If You Give a Child a Book Grand Finale Event on October 29th at 1:00pm in Tysons Corner, VA
In addition, Barnes & Noble.com will feature the Laura Numeroff and Felicia Bond classic, If You Give a Mouse a Cookie in this months Online Storytime program. A monthly feature, Barnes & Noble.coms Online Storytime is perfect for children ages two through six and showcases favorite childrens books read by well-known authors and celebrities. To enhance the Storytime experience, illustrations and artwork are brought to life through pan-and-scan technology. Barnes & Noble.com will have an If You Give page with a selection of Laura Numeroff and Felicia Bond books and toys (www.bn.com/storytime).
HarperCollins is proud to be partnering with Barnes & Noble and First Book for such a great cause and to celebrate the launch of If You Give a Dog a Donut, says Susan Katz, President and Publishers, HarperCollins Childrens Books. With everyones generous efforts, we will be donating books to children in need all across the country.
Barnes & Noble is thrilled to partner with HarperCollins and First Book on this promotion, said Mary Amicucci, Vice President of Childrens Books at Barnes & Noble, Inc. Barnes & Noble is passionate about getting books into the hands of children to foster learning, growth and imagination. The If You Give series has always been a favorite series among our customers and participating in the If You Give promotion is a wonderful way for us to donate books to children in need.
The generosity of partners like Barnes & Noble and HarperCollins – and their customers – will enable us to provide thousands of brand-new books to children from low-income families across the country, said Kyle Zimmer, President and CEO of First Book. This series is one of our favorites, and were delighted that more kids reading these great books will mean more kids in our national network of schools and programs wholl receive new books of their own.
The If You Give a Child a Book program is open to all U.S. residents. For more information about this program, please visit BN.COM/ifyougive.
About the If You Give book series:
Author Laura Numeroff and illustrator Felicia Bond created the beloved If You Give a Mouse a Cookie in 1985. The book launched a bestselling series, including If You Give a Moose a Muffin (1991), If You Give a Pig a Pancake (1998), If You Take a Mouse to the Movies (2000), If You Take a Mouse to School (2002), If You Give a Pig a Party (2005), Mouse, Cookies & More Treasury (2006), and If You Give a Cat a Cupcake (2008). The books in the series have sold more than 38 million copies and have been translated into 13 languages. In 2000, Oprah Winfrey called If You Give a Pig a Pancake her favorite book for children and featured it on her My Favorite Things Christmas 2000 episode. During the 2001 Inauguration, First Lady Laura Bush honored the creators of the If You Give book series at Laura Bush Celebrates American Authors, and she invited Laura Numeroff to the White House for the 2004 Easter Egg Roll. Recently, If You Give a Mouse a Cookie was a featured question on Jeopardy!, and was mentioned in the movie Air Force One.
Laura Numeroff is the bestselling author of a number of books for children, including the If You Give book series illustrated by Felicia Bond; The Chicken Sisters, illustrated by Sharleen Collicott and Laura Numeroffs 10-Step Guide to Living with Your Monster illustrated by Nate Evans. She lives in Los Angeles, CA.
Felicia Bond is the renowned illustrator of the If You Give book series written by Laura Numeroff; Big Red Barn by Margaret Wise Brown and Little Porcupines Christmas by Joseph Slate. She is also the author of The Day It Rained Hearts, The Halloween Play and the Poinsettia books. She lives in Santa Fe, N.M.
ABOUT HARPERCOLLINS CHILDRENS BOOKS
HarperCollins Childrens Books is one of the leading publishers of childrens books. Respected worldwide for its tradition of publishing quality, award-winning books for young readers, HarperCollins is home to many timeless treasuresCharlottes Web, The Chronicles of Narnia, Goodnight Moon, Where the Sidewalk Ends, the Ramona series, Where the Wild Things Are; and popular new classicsThe Graveyard Book, A Series of Unfortunate Events, Warriors, and Fancy Nancy. Consistently at the forefront of digital innovation, HarperCollins Childrens Books delights young readers through engaging storytelling in all formats, including ebooks and apps. HarperCollins Childrens Books is a division of HarperCollins Publishers, one of the leading English-language publishers in the world and a subsidiary of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups in the US, Canada, the UK, Australia/New Zealand, and India. You can visit HarperCollins Childrens Books at www.harpercollinschildrens.com and HarperCollins Publishers at www.harpercollins.com.
ABOUT BARNES & NOBLE, INC.
Barnes & Noble, Inc. (NYSE: BKS), the worlds largest bookseller and a Fortune 500 company, operates 704 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 635 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Webs largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore (www.bn.com/ebooks). Through Barnes & Nobles NOOK eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the companys corporate website: www.barnesandnobleinc.com. Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).
ABOUT FIRST BOOK
First Book has distributed more than 85 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada. By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, please visit them online or follow their latest news on Facebook and Twitter.