April 4 – April 9, 2011 Edition Borders® Encourages Teachers to Be eBook Authors

Ann Arbor, Mich., April 4, 2011—Borders is encouraging teachers to become eBook authors with a specially tailored program through the BORDERS – GET PUBLISHED™ Powered by BookBrewer self-publishing service. The program, valued at $99, enables teachers to sell their eBooks through the Borders eBook store, powered by Kobo, as well as other major eBook retailers, and receive a complimentary paperback version of their book — part of the service’s new Print on Demand feature — all for the special price of $75. The BORDERS – GET PUBLISHED™ co-branded service allows users to create an eBook in a few simple steps using the intuitive BookBrewer tools and then make that content available for sale within a few days on and other major eBook outlets, including, Barnes & Noble, Apple iBooks and Google Books. Users can easily load, format and have their content displayed across a number of technology platforms, including the iPhone®, iPad™, Android™-powered tablets, as well as a variety of eReaders, notably the Kobo™ Wireless eReader, Kobo™ eReader, Aluratek Libre Pro and Velocity® Micro Cruz™ Reader. Importantly, BORDERS – GET PUBLISHED™ Powered by BookBrewer is the only retailer-aligned eBook self publishing service that includes an integrated Print on Demand feature, which enables users to create an automated print version of the book and allows them to buy copies for as low as $4 and mark them up to sell to others independently at a profit. In addition, this is the only service that allows authors to download a DRM-free version of their eBook to share directly with students, family or friends. Three eBook publishing packages are available, ranging from $19.99 to $39.99, and authors may also purchase the Print on Demand package, available for $49.99 for a limited time only. For more information visit

The special publishing program tailored just for teachers and offered through the BORDERS – GET PUBLISHED™ co-branded service is just one way Borders is showing its appreciation for educators and the important work they do in advancing communities. Borders is hosting Educator Appreciation Days April 8–12, where educators and administrators will enjoy 30% off the list price of all books, music CDs, toys and games, up from the previous Educator Appreciation event discount of 25%. In addition, educators who are members of the Borders Rewards Plus program can enjoy an additional 10% off their purchases. All discounts can be enjoyed in Borders stores, as well as Waldenbooks and Borders Express stores nationwide.

Current educators including pre K-grade 12 teachers as well as certified homeschoolers, school administrators, librarians and college instructors can all take advantage of the Educator Appreciation Days special savings opportunity, which also includes 10% off DVDs for classroom use, each time they present their Borders Classroom Discount Card, which is available for free at all Borders and Waldenbooks stores nationwide.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. is a specialty retailer of books as well as other educational and entertainment items. Online shopping is offered through Find author interviews and vibrant discussions of the products we and our customers are passionate about online at, and For more information about the company, visit