Sept 24 – Sept 30, 2012 Edition Rouvillois to Guide Barnes and Noble Global Expansion

New York, NY, and Luxembourg City, Luxembourg/ September 25, 2012 — Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced the appointment of Patrick Rouvillois as Vice President, Managing Director – International, a new role in which he is responsible for building the NOOK® brand outside the US across the globe. Barnes & Noble recently announced its plans to offer award-winning NOOK products to customers in the UK beginning this fall. Mr. Rouvillois is based in Luxembourg and reports to Jamie Iannone, President, Barnes & Noble Digital Products.

Mr. Rouvillois joins Barnes & Noble from Carrefour, the No. 2 global retailer with 15,000 stores in 30 countries, where as Global CMO and Head of eCommerce he oversaw the growth of the Carrefour brand and eCommerce and streamlined commercial and marketing proposals across the group. Previously, he was Executive Vice President of Consumer Marketing for Orange Group, one of the world's leading telecommunications operators, responsible for consumer propositions, product marketing, pricing and commercial investment optimization. Before joining Orange, Mr. Rouvillois held positions at Vivendi Universal Net, where he managed a content aggregation portal for Vodafone and SFR. Previously, he spent six years at The Boston Consulting Group in Europe and Oceania.

“We’re thrilled to have Patrick join the team as we embark on our international expansion of the NOOK brand into the UK and beyond,” said Mr. Iannone. “Patrick brings strong leadership to the role, and his vast background in the retail, consulting, telecom and media sectors will be incredibly valuable.”

Mr. Rouvillois holds diplomas from Paris University and from Mines ParisTech, one of the most prominent French engineering schools, where he studied mathematics, business administration and economics.

About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS), the leading retailer of content, digital media and educational products, operates 689 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 667 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through (, one of the Web's largest e-commerce sites, which also features more than 2.5 million titles in its NOOK Bookstore™ ( Through Barnes & Noble’s NOOK® eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).