Jan 16 – Jan 22, 2012 Edition Publishing Veteran Farley Joins

LA JOLLA, Calif/AUTHORLINK/January 18, 2012–, an education technology platform that offers free services to colleges, their stores, and students; announced today that Dan Farley has joined as a principal and Executive Vice President for Business Development.

“We are pleased to bring Dan to our team to support our mission of enhancing bookstore revenues and increasing coursebook affordability,” said Jonathan Simkin, founder of

Farley will head up SwoopThat’s College Initiative to provide proprietary and state-of-the-art software designed to help on-campus stores increase revenues while strengthening their relationship with their student body.  The program helps bookstores become the retail hub for online as well as on-site business, thereby increasing bottom line earnings and improving price transparency for students.  With SwoopThat’s technology, stores can utilize detailed analytics to better understand their student body, enhance compliance with the Higher Education Opportunity Act of 2008 through faculty textbook management tools, and increase their role within their college community. Also available is a unique mobile buy-back program that helps stores engage their students year round.

As former head of the consumer publishing division of Harcourt and most recently the president and publisher of Henry Holt & Co. and the Macmillan Children’s Publishing Group, Farley brings extensive industry experience along with a positive and productive track record for partnering with the various stakeholders who work to deliver content to end users.  Farley’s experience also includes senior positions at Little, Brown & Co, Simon & Schuster, and at Penguin.

“I am eager to help create new partnerships for the benefit of college booksellers and students in these fast-changing times. The team here is most impressive and SwoopThat is a venture that can, proverbially, make a difference; it’s fresh, exciting, and full of opportunity ” said Farley, who, known for two decades of bi-coastal publishing management, will work from SwoopThat’s San Diego offices.


SwoopThat is a technology platform that increases higher education affordability for students while enhancing school revenues.  Its proprietary web and mobile based systems bridge the gap between online and local commerce, providing students with affordable textbooks and other products, while enabling institutions to monetize student spending outside of campus.  Additionally, SwoopThat’s unique and in depth analytics platform gives educational institutions insight into student purchase behavior at their school.  For more information, please visit: