Oct 3 – Oct 9, 2011 Edition Nook Color Devices Arrive at Target

NEW YORK, NY/AUTHORLINK NEWS/October 3, 2011 – Barnes & Noble, Inc. today announced that NOOK Color and NOOK Simple Touch eReaders are now available at Target stores nationwide and at as Barnes & Noble continues to expand the distribution of NOOK devices. The $139 NOOK Simple Touch Reader™ and the $249 NOOK Color Reader’s Tablet™ and accessories arrived at Target on October 2, 2011. NOOK is now available at Best Buy, Books-A-Million, Fred Meyer, Office Max, P.C. Richard & Sons, Radio Shack, Staples, Target and Walmart, in addition to Barnes & Noble and

“We are excited to bring our award-winning devices to Target as we expand the retail locations where people can purchase NOOK,” said Chris Peifer, vice president, digital business development at Barnes & Noble. “The All-New NOOK offers a simple, easy-to-use, dedicated reading experience for readers of all ages and NOOK Color is the perfect sleek, sophisticated and reading-centric tablet device.”

Barnes & Noble’s NOOK product line uses the element of touch to achieve simplicity and ease of use. The NOOK Simple Touch features extra-long battery life on the ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display and the most social reading experience ever – all for just $139. With a simple tap, it’s intuitive and easy to navigate, shop and read.

NOOK Color features a stunning 7-inch VividView™ Color Touchscreen, ideal for reading a wide variety of content including books, immersive children’s picture books, an expansive collection of interactive magazines, newspapers and more. The best value tablet at just $249, NOOK Color also offers the most-requested tablet features, including high-quality NOOK Apps™, built-in e-mail, and an enhanced Web experience. With all NOOK products, customers gain access to Barnes & Noble’s expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices.