MAIN NEWS HEADLINES
March 18 – 25, 2010 Edition Hachette Beefs Up Social Media Presence
NEW YORK, NY/AUTHORLINK NEWS/03/17/10–Hachette Book Group is making a concerted move into social media sites. The companys corporate communications office has established accounts on Twitter, Facebook and BlogTalkRadio, which currently features an interview with executives.
Sophie Cottrell, Hachette Book Group v-p and communications director, said the new sites will help the company open up dialogue about publishing with readers and others in the industry. Hachette has been using social media for some time, but is beefing up the effort by establishing its own social sites.
For the companys first show on BlogTalkRadio , Hachette Book Group CEO David Young and HBG senior v-p of Digital Media Maja Thomas, are featured in an interview by book blogger Charlotte Abbot about the future of book publishing and connecting with readers.
Hachette Book Group is a leading US trade publisher headquartered in New York, and owned by Hachette Livre, the second largest publisher in the world.