The Like Switch

The Like Switch: An Ex-FBI Agent’s Guide to Influencing, Attracting, and Winning People Over
Jack Schafer, Ph.D., and Marvin Karlins, Ph.D.

A Touchstone Book (Simon and Schuster)

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“. . . the only reference on the topic of human interactions you’ll ever need.”

Does he really like me? How can I convince my boss that my idea is a better one and not hit her hot buttons? Why do people seem to avoid me at parties? Is it possible to de-escalate an argument and come out with all sides feeling heard and respected? If you’ve voiced any of those questions—or held doubts as to how well you communicate with others—then The Like Switch is the book for you.

Former FBI Agent Jack Schafer worked in behavioral analysis and honed his skills in reading both non-verbal and verbal behaviors in a wide variety of individuals. So, when he gives down-to-earth advice, you can feel confident that it’s been field-tested and found true. And the sheer simplicity of effective human communications is astounding. The secret of how to make friends isn’t particularly complicated. Schafer notes it’s a simple formula: Friendship = Proximity + Frequency + Duration + Intensity. Couple that equation with understanding the basics of non-verbal communication—make appropriate eye contact, tilt your head, keep an open posture, give a genuine smile—and you’ll be making and keeping friends before you know it. By employing “The Golden Rule of Friendship” and practicing empathetic statements and mirroring body language, you will seem like a mind-reader to your co-workers and family members, and they will open up and feel honored to return the favor.

With tips for effective electronic communications and how to maintain long-term relationships as well, The Like Switch is probably the only reference on the topic of human interactions you’ll ever need.

Reviewer: Cindy A. Matthews