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Random House, Ballantine Divisions Strengthen Publicity Departments, Integrate Efforts

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August 1-15, 2004 Edition

Random House, Ballantine

Divisions Strengthen Publicity

Departments, Integrate Efforts

NEW YORK, NY/07/16/04—Random House, Inc. has made several key moves to strengthen the publicity teams for Random House Adult Trade Publishing Group and Ballantine Publishing Group, and to more closely integrate the two divisions’ publicity efforts.

Tom Perry’s role as director of publicity for Random House has been enlarged to include the same duties for Ballantine, creating a single channel of communications between the two divisions. As part of the move, Sally Marvin, Random House associate director of publicity, was promoted to deputy publicity director. Kim Hovey, Ballantine publicity director, will now serve as director of marketing for Ballantine, and newcomer Sanyu Dillon will direct marketing for the Random division. The two new marketing directors will report to the publishing group’s associate publisher Libby McGuire.

The changes are designed to improve the flow of information while maintaining Random and Ballantine as separate imprints.

The Random House Adult Trade Publishing group is the flagship imprint of Random House, Inc. Ballantine Books is one of America’s largest publishers of hardcover and trade paperback and mass market paperback books.