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Pocket to Publish Sports Super Agent David Falk’s Book

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April 24 – May 1, 2008 Edition

Pocket to Publish

Sports Super Agent

David Falk’s Book

NEW YORK, NY/4/21/08–Louise Burke, Pocket Books’ Executive Vice President and Publisher, has announced that Pocket will publish THE BALD TRUTH by top sports agent David Falk. Deputy Publisher Anthony Ziccardi acquired world rights to this comprehensive inside look at business at its highest level and the lessons to be learned from its champions, both on and off the court.

David Falk has long been recognized as one of the sports industry’s leading figures and most talented innovators, responsible for calling the shots throughout the careers of basketball’s most influential players, including Michael Jordan and Patrick Ewing. Now, for the first time, he reveals the business secrets that have fueled his extraordinary success.

“I have always admired David Falk’s business acumen, the success of his companies, and the people he represents.” said Anthony Ziccardi, “He is an icon in the world of sports and business.”

THE BALD TRUTH will be published as a Pocket Books Hardcover in February 2009.