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Knopf Launches Online Promo Service For Booksellers

Pub Date:

MAIN NEWS HEADLINES
February 22- March 1, 2007 Edition

Knopf Launches

Online Promo Service

For Booksellers

NEW YORK, NY/2/22/07–Knopf, a division of Random House, has launched a new area of its BORZOI READER, to deliver a variety of promotional items directly to booksellers via the Internet, including poster, shelf talkers, cover images, jacket copy, reading group guides, mailing lists, and more.

The aim of the site, which was launched earlier this month, is to help make busy booksellers’ jobs easier and distribute book information to stores faster.

Booksellers can also visit the Random House Bookseller Services page for title availability, marketing materials, or ordering information.