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DeVito to Head Sterling’s New Innovation Imprint

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July 27 – August 3, 2006 Edition

DeVito to Head

Sterling’s New

Innovation Imprint

NEW YORK, NY/7/24/06—Sterling Publishing will launch a new imprint called Sterling Innovation in spring 2007. The new unit, to be headed by former Penguin publisher Carlo DeVito, will focus on titles that promote recognized consumer brands and appeal to impulse buying. Books will be released in hardcover, paperback and other formats which may include bundling with DVDs or CDs.

DeVito, who was founding publisher of Penguin’s Chamberlain Brothers imprint until last October, also formerly was with Running Press where he published miniature books.

Sterling Publishing Co., Inc. has been owned since 2003 by America’s largest bookstore retailer, Barnes & Noble.

Sterling Publishing Co., Inc., is today one of the world’s leading publishers of nonfiction titles with more than 5,000 books in print. Among its bestselling titles are Biggest Riddle Book in the World, The Illustrated Dream Dictionary, and Windows on the World Complete Wine Course. Subject categories in which the company excels include puzzles and games, crafts, gardening, woodworking, health, and children’s books.