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Bowker Buys Publishing Research Firm, BML

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February 18 – 25, 2010 Edition

Bowker Buys Publishing Research Firm, BML

NEW PROVIDENCE, NJ/Authorlink News/ February 18 –Bowker, the global leader in bibliographic information management solutions, earlier this month expanded its ability to provide business intelligence to the global publishing market with the acquisition of BML Broadcast.

BML is the leading provider of market research on the UK book market and is best known for its Books & Consumers survey and BookZone Research Panel. The company will become part of Bowker’s Publishing Services division.

"BML is a great strategic fit in our Business Intelligence Division as we grow our footprint in the international market," said Kelly Gallagher , Bowker Vice President, Publishing Services. "BML has a strong tradition of serving the UK market with reliable and actionable consumer information and we look forward to not only continuing this work, but developing and enhancing the range of services BML offers."

BML, based in London, has been providing research and information to the UK book industry for 20 years. The company’s services are employed by the UK’s leading publishers and retailers and play a central role in providing the industry with ongoing consumer panel research and customized ad-hoc consultancy. As part of Bowker Publishing Services, it will continue to offer full market research service to its clients, which run the gamut from individual publishers and book retailers to syndicates, trade associations, arts organizations and government agencies. It will also maintain its role leading the Book Marketing Society, a premier membership organization of book marketers.

Bowker’s Publishing Services runs a comparable consumer information service in the US called PubTrack Consumer, which has fast become the publishing industry’s exclusive resource for understanding consumer book buying behavior. Launched in 2007, PubTrack Consumer is an ongoing panel of consumer-based research encompassing feedback from more than 40,000 book consumers annually. PubTrack also provides advanced cover review services, standard and custom reports as well as special studies – including a recent partnership with the Book Industry Study Group on a landmark e-Book Consumer Study.

"I’m delighted that BML has found a new and congenial  home. We have enjoyed working with Bowker Publishing Services on a number of projects recently and look forward to working more closely with them as we develop and enhance the range of services we offer," said Jo Henry, Managing Director for BML.

BML’s entire staff has been moved to the London office.

About Publishing Services

Publishing Services, a division of Bowker, is comprised of Supply Chain and Business Intelligence tools providing publishers, wholesalers, distributors, retailers, and corporations with complete business intelligence and E-commerce solutions across the publishing life cycle. Through the business analytics and services we provide, our customers can make more informative strategic decisions about their business and more efficiently manage their supply chain.

About Bowker

Bowker is the world’s leading provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers. The company is focused on developing various tools and products that make books easier for people to discover, evaluate, order, and experience, as well as providing services to publishers that help them better understand and meet the interests of readers worldwide. Bowker is headquartered in New Providence.