April 15 – 30, 2004

April 15, 2004
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April 15-30, 2004 Edition GENERAL NEWS Authors Benefit

From Advertisers’

Paid Fictomercials

NEW YORK, NY/04/08/04—The Ford Motor Company is paying an undisclosed amount to British novelist Carole Matthews to mention Ford Fiesta in her forthcoming chick lit books. She has also been signed to do a monthly column for the automaker’s web site.

The Matthews deal underscores a growing trend among advertisers to secure product placement across wider venues than in the past. One target for their advertising messages is the mention of products in novels—termed fictomercials.

Faced with shrinking traditional audiences and more fragmented TV audiences, advertisers are looking for alternatives. And authors who are willing to go along can earn extra bucks for plugging various products in their books.

Other examples of fictomercials in recent years include a deal by novelist Fay Weldon to mention Bulgari jewelry in her works. The title of her 2001 novel appropriately was The Bulgari Connection. Crime writer Val McDermid was paid by BMW to promote the mini van in her novella, and there have been a number of other such deals.

The book sponsorship trend is expected to continue, and though some authors won’t participate, many others will welcome the additional income. No one knows quite how a growing dependence on corporate money will affect the world of books. At the moment companies are targeting genre fiction rather than the purely literary world. Because advertisers are after high returns on investments, however, they are most likely to target big-name writers rather than support a first-time novelist.

Bacon’s Acquires

MediaClips, Inc.

in Continued Expansion

CHICAGO/04/02/04—Bacon’s Information, a provider of media research, distribution, monitoring and evaluation services for public relations, marketing and corporate communications professionals, today announced the acquisition of MediaClips Inc., a Los Angeles-based broadcast monitoring services firm.

“The acquisition of MediaClips is our fourth strategic move in the broadcast monitoring sector within the past 18 months. As a result, we now have a solid presence in the nation’s three largest broadcast media markets: New York, Chicago and Los Angeles,” said Steve Newman, CEO of Bacon’s Information. “With this acquisition, we strengthen our position as a global provider of media intelligence services, and further extend the quality of service we provide to our clients.”

In addition to its offices in the three largest broadcast media markets, Bacon’s maintains broadcast monitoring operations in a number of other locations, including St. Louis, Phoenix and Indianapolis. The company provides complete coverage of more than 135 broadcast media markets, tracking more than 4,400 news and public affairs programs every day, including 24 national and 5 international networks.

“As a result of the acquisition, MediaClips’ clients will be able to access a much broader universe of broadcast media content, and they will enjoy the superior quality and speed of service that is a hallmark of Bacon’s media monitoring throughout the country,” commented Joe Bernardo, COO of Bacon’s Information. MediaClips’ current management team will continue to run operations from its headquarters in Burbank, Calif.

Bacon’s provides its broadcast monitoring clients same-day content in digital format, or in any format clients prefer. Broadcast content can be accessed electronically via the company’s MediaSource(TM) media monitoring portal.

In addition to the coverage of 135 broadcast media markets, Bacon’s media monitoring services involve the tracking of tens of thousands of print media, including newspapers, trade and consumer magazines, as well as more than 5,500 news-related Internet sites. The company’s media monitoring services are an integral component of its broader MediaSource(TM) service which also includes media research, distribution, and evaluation services.

About Bacon’s Information – Bacon’s helps communications, marketing and PR professionals maximize results in media relations. Bacon’s is the first provider of integrated service solutions designed to give its clients the ability to: research the leading media information to efficiently target their messages; distribute press communications according to contact preferences; monitor all media including print, broadcast and Internet; and evaluate media coverage to determine the degree in which PR objectives have been met. Bacon’s Information is an Observer AB company.

About Observer AB – Listed on the O-list (Attract 40) of Stockholmsborsen, Sweden, Observer is a global industry leader in business and communication intelligence, offering media and market monitoring, analysis and communication evaluation as well as target group identification and distribution of information for PR and IR purposes. Observer AB has an annual turnover of nearly SEK 1,5 billion, and has 2,500 employees in the United States, United Kingdom, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal, Ireland, Estonia, Latvia, and Lithuania.

Gannett Acquires

Captivate News,

Entertainment Network

MCLEAN, VA/04/02/04—Gannett Co., Inc. (NYSE:GCI) has acquired the assets of Captivate Network Inc., a national news and entertainment network that delivers quality programming and advertising on television screens in elevators in premier office towers across North America. Terms of the deal were not disclosed.

“Anyone who has used an elevator with one of Captivate’s screens knows just how effective this company’s product is,” said Craig Dubow, president and CEO of Gannett Broadcasting. “We are pleased to add this innovative and fast-growing company to Gannett, and to provide this additional platform to our advertisers.”

Captivate’s management team will continue to run the company, Dubow said.

Mike DiFranza, president and general manager of Captivate, said: “We are excited to be part of an organization that has a demonstrated culture of innovation in the media marketplace. Captivate enables national advertisers to enhance their broadcast and print investments by delivering their message in a distraction free environment at a time of day when consumers are making personal and business buying decisions.”

Captivate Network currently has an estimated 1.4 million viewers of screens located in approximately 400 buildings in North America, with more than 1,000 buildings in 35 markets under contract. The company partners with a number of major media outlets to provide content to the screens.

For advertisers, Captivate is one of the most effective vehicles available, delivering nearly 30 million impressions per month and earning a high 45% ad recall, according to Nielsen Media Research in January/February 2002.

The company is located in Westford, MA. and at www.captivate.com.

Gannett Co., Inc. is a leading international news and information company that publishes 101 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns more than 500 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes more than 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 22 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

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