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AAP Launches-Pilot Webcast-With Top Editors

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August 7 – 14, 2008 Edition

AAP Launches
Pilot Webcast
With Top Editors

NEW YORK, NY/8/7/2008–The Association of American Publishers has announced a pilot program featuring some of today’s top editors presenting and previewing their Winter 2009 book picks for an online audience of booksellers and members of the media. Book Editors Online and Unscripted, a series of interactive webcasts, will launch in September.

AAP said it created the program in response to the realities of a tight economy, which demands that publishers find new and innovative ways of bringing forthcoming titles to the attention of booksellers and the media.

Book Editors Online and Unscripted, which will be presented over a two-week period in September, will feature two editors a day presenting upcoming titles that have inspired them, followed by a Q&A. AAP said that the 30-minute presentations will be webcast live, in real time, and interested booksellers and the media will be able to call in or type questions to participating editors immediately following the interview.

AAP announced the following schedule, which it noted is subject to change. (All times are Eastern Standard Time.)

Tuesday, September 16

Noon – 12:30 p.m.: Rebecca Saletan, Senior Vice President, Publisher, Houghton Mifflin Harcourt Trade Books 3:00 p.m. – 3:30 p.m. Tom Miller, Executive Editor, John Wiley & Sons

Wednesday, September 17

Noon -12:30 p.m.: Bill Thomas, Editor-in-Chief and Publisher, Doubleday Publishing Group 3:00 p.m. – 3:30 p.m.: Geoff Shandler, Editor-in-Chief, Little, Brown

Thursday, September 18

Noon – 12:30 p.m.: Cindy Spiegel, Senior Vice President and Publisher, Spiegel & Grau 3:00 p.m. – 3:30 p.m: Amy Einhorn, Vice President and Publisher, Amy Einhorn Books (A Division of G.P. Putnam & Sons)

Tuesday, September 23

Noon – 12:30 p.m.: George Witte, Editor, St. Martin’s Press 3:00 p.m. – 3:30 p.m. Eric Raab, Editor/Manager of Science Fiction, Tor/Forge

Wednesday, September 24

Noon – 12:30 p.m.: Gillian Blake, Executive Editor, Collins (A Division of HarperCollins USA) 3:00 p.m. – 3:30 p.m.: Helen Atsma, Editor, Henry Holt & Company

Thursday, September 25

Noon – 12:30 p.m.: Chuck Adams, Editor, Algonquin 3:00 p.m. – 3:30 p.m.: Deb Futter, Vice President, Editor-in-Chief, Grand Central Publishing