The shortlist includes:
Best in Arts, Entertainment, Sports, and Media
Eagle Pharmaceuticals and Weber Shandwick:
Eagle Raises Alarm on EHS
ET Browne Drug Co. (Palmer’s) and Coyne PR:
Major Key Alert: DJ Khaled Collabs with Skin Care Favorite, Palmer’s Cocoa Butter Formula
Skittles and Olson Engage:
The NFL Tastes The Rainbow
The Lights Out, Aeronaut Brewing Co., and Adam Ritchie Brand Direction:
T.R.I.P. Through The Multiverse
Wendy’s and Ketchum:
Wendy’s Nuggs Breaks Twitter History
Best in Creative Excellence
Frito-Lay North America and Ketchum:
The Spotted Cheetah
Gillette and Ketchum:
Gillette Touch of a Finger
HP:
The Wolf
Megabus.com and Current Marketing:
Marry Me on a Megabus
The Lights Out, Aeronaut Brewing Co., and Adam Ritchie Brand Direction: T.R.I.P. Through The Multiverse
Best in Product Brand Development
Crayola and Golin:
Farewell, Dandelion: Turning a Beloved Color Into a Pop Culture Moment
Disney Consumer Products and Interactive Media:
Disney #DreamBigPrincess Global Photography Campaign
Heineken USA’s Strongbow Hard Apple Ciders and Current Marketing:
Strongbow Nature Remix U.S. Launch
Luna and Golin:
Luna Champions Equal Pay
Paqui and Olson Engage:
The One-Chip Challenge
Best Consumer Launch
Einstein Bros. Bagels and Coyne PR:
Stirring Up Buzz for Einstein Bros. Bagels
Hot Octopuss and Manifest New York:
Bring Your O Game
McDonald’s and Golin:
The Frork for Signature Crafted Recipes
Pizza Hut and Zeno Group:
Pizza Hut Pie Tops
The Clorox Co./Kingsford Charcoal and Current Marketing:
Stand With Ribs
Best in Integration
Astellas Oncology and Spectrum Science Communications:
Astellas Oncology C3 Prize
Frito-Lay North America and Ketchum:
Tostitos Party Safe Bag
Land O’Lakes and Exponent PR:
Wading Into Uncharted Waters
REI and Edelman:
#ForceofNature: Women Finding Freedom Outdoors
Zespri Kiwifruit and Ketchum:
Celebrate the SunGold
Best in Healthcare
American Medical Association:
Putting Patients Before Politics in the National Health Reform Debate
Astellas Oncology and Spectrum Science Communications:
Astellas Oncology C3 Prize
GSK Consumer Healthcare, Excedrin, and Weber Shandwick:
The Debate Headache
Los Angeles LGBT Center and Weber Shandwick:
F*ck w/out Fear, PrEP Here
Sunovion Pharmaceuticals and Biosector 2:
Be Vocal: Speak Up for Mental Health
Best in Technology
Chevrolet and Weber Shandwick:
Hit by a Bolt
Hewlett Packard Enterprise and Interfuse Communications:
HPE Takes its Mars Shot
Honeywell Aerospace and WE Communications:
Taking Flight to Explain Complicated Technology from Cockpit to Cabin
Tinder and M Booth:
Making Meaningful Connections: A Tinder Couple Goes Viral
Willow and Current Marketing:
Willow Frees Nursing Moms with First Wearable Breast Pump
Best in B2B
BlackBerry and Cunningham Collective:
BlackBerry Brand Transformation: From Smartphones to the Smart in the Phone
Dell and PPR Worldwide:
Dell Helps Women Entrepreneurs Make it Real
GE Power and Highwire PR:
Software for a Cleaner Planet: GE Transforms the Electricity Industry
Honeywell Safety and Productivity Solutions and Weber Shandwick:
Honeywell Goes Live to Drive Demand Worldwide
State Street and Ogilvy:
Staring Down The Street: State Street’s Fearless Girl
Best in Multicultural Marketing
Fox and Allied Moxy:
Hidden Figures
Pantene and DeVries Global:
Pantene Gold Series All Strong Hair is Beautiful Hair Campaign
Procter & Gamble and Egami Group:
P&G The Talk
USA Swimming Foundation and Coyne PR:
USA Swimming Foundation Brings Swim Lessons to the Multicultural Community
Verizon, 300 Entertainment, KWL Management, IW Group, Lagrant Communications and VPE Public Relations:
#freestyle50 challenge
Best in Internal Communications
DuPont, Gagen MacDonald, and Think Marketing: Countdown to Day One:
Creating DowDuPont
Hilton:
Go Hilton: Giving Team Members the World
IBM:
IBM SpaceMakers
JetBlue:
Ready for Takeoff: JetBlue’s On-Time Performance Program
Tenneco and The Grossman Group:
How Tenneco is Helping Improve its Plants with Best-in-Class Plant Communications
Best in Community Relations
Sponsored by Chevron
Chevron Richmond Refinery and Singer Associates: Richmond Standard:
The Community Fabric for the Richmond Community and Chevron Refinery
Florida Power & Light and Rbb Communications:
Manatee Lagoon – An FPL Eco-Discovery Center
GE:
GE Voices: A Grassroots Network Illustrating that When GE Wins, Communities Win
Mobile Stü and Allen & Gerritsen:
Mobile Stü – One Beat for Peace: #blackwithblue
One Orlando Alliance and Edelman:
Creating a Community’s Voice in the Wake of a Tragedy: One Orlando Alliance
Best Global Effort
BlackBerry and Cunningham Collective:
BlackBerry Brand Transformation: From Smartphones to the Smart in the Phone
Disney Consumer Products and Interactive Media:
Disney #DreamBigPrincess Global Photography Campaign
Guinness Storehouse and Ogilvy:
A Night At the Home of Guinness
Honeywell Aerospace and WE Communications:
Taking Flight to Explain Complicated Technology from Cockpit to Cabin
McDonald’s and The Narrative Group: McDelivery
Best in Corporate Branding
BlackBerry and Cunningham Collective:
BlackBerry Brand Transformation: From Smartphones to the Smart in the Phone
Gatorade and FleishmanHillard:
NBA G League
Honeywell Aerospace and WE Communications:
Taking Flight to Explain Complicated Technology from Cockpit to Cabin
Nielsen, Weber Shandwick, and MRM McCann:
The Science Behind What’s Next: Nielsen’s Evolution in the Marketplace
USISPF (U.S.-India Strategic Partnership Forum) and Ruder Finn:
Launching USISPF: Starting a Company in 10 Days
Best in Financial Communications
Ally Financial and Tier One Partners:
The Georges Are Coming! Ally Promotes Hardest Working Dollar Campaign by Putting Troop of Fun-loving George Washingtons to Work
Bank of America and Burson-Marsteller:
Bank of America: Research, Relationships, and Resources for Small Businesses
Bank of America Merrill Lynch, Age Wave, and Burson-Marsteller:
Bank of America Merrill Lynch and Age Wave: Life Priorities Retirement Series
Early Warning and Porter Novelli:
Zelle Gets Money Moving
State Street and Ogilvy:
Staring Down The Street: State Street’s Fearless Girl
Best in Public Affairs
Centers for Disease Control and Abt Associates:
CDC Domestic Readiness Campaign for Zika Virus Disease
Forward New Jersey and Kivvit:
Forward New Jersey
FWD.us and FP1 Strategies:
Securing Bipartisan Support to Drive Change of the Louisiana Criminal Justice System
Illinois Council Against Handgun Violence and Current Marketing:
Teddy Gun
Pharmaceutical Care Management Association and Toba Communication:
Drug Benefit Solutions
Best in a Crisis
ExxonMobil: Fueling Recovery
General Mills and Ketchum: General Mills Flour Recall
Greater Miami Convention & Visitors Bureau (GMCVB), Current Marketing, and Weber Shandwick: Greater Miami Convention & Visitors Bureau (GMCVB) Zika Crisis Communications
One Orlando Alliance and Edelman: Creating a Community’s Voice in the Wake of a Tragedy: One Orlando Alliance
Best in Public Sector
CDC National Center for Immunization and Respiratory Diseases and Hager Sharp:
HPV Vaccine is Cancer Prevention: Increasing Clinicians’ HPV Vaccination Recommendation Quality to Prevent Cancer
Centers for Disease Control and Prevention and Porter Novelli:
Protection for 2: Empowering Pregnant Women to #FightFlu
Department of Defense Warrior Games and Edelman:
By Air, By Land, or By Sea
NJ Transit and Kivvit:
The Update
Washington Traffic Safety Commission and C+C:
Distracted Driving Law – On the Road, Off the Phone
Best in Nonprofit
American Lung Association and Edelman:
Lung Force
Huntington’s Disease Society of America and Global Gateway Advisors:
HDdennomore: Reducing Stigma of Huntington’s Disease by Advancing Global Awareness
International Rescue Committee:
IRC Refugee Resettlement Campaign
Richard Nixon Foundation and KTStewart:
It’s Time to Take Another Look at Richard Nixon
The American Sexual Health Association and Edelman:
#YESMeansTEST: Empowering Sexually Active Young Adults to Get Tested for STDs
Best For a Cause
Cigna and Edelman:
Away from Blame: Cigna’s Initiative to Fight the U.S. Opioid Epidemic
FWD.us and FP1 Strategies:
Helping 800,000 Dreamers Reach Their American Dream
National Sikh Campaign and FP1 Strategies:
Telling the Story of Sikh Americans: Reshaping Perceptions Through Education and Awareness
Planet Fitness and Edelman:
The Judgement Free Generation
The Clorox Co./Brita and Current Marketing:
The Filtered Life
Best in Broadcast/Film/Video
84 Lumber and Brunner:
84 Lumber’s The Journey
American Greetings and MullenLowe:
American Greetings Give Meaning
Lyft:
June
Save the Children and Weber Shandwick:
Unboxing the End of Childhood
United Nations Foundation:
Nothing But Nets Fights Malaria with Virtual Reality Film, Under The Net
Best in Social Media
American Medical Association and Adfero:
For Our Patients
Disney Consumer Products and Interactive Media:
Disney #DreamBigPrincess Global Photography Campaign
GSK Consumer Healthcare, Excedrin, and Weber Shandwick:
The Debate Headache
The Lights Out, Aeronaut Brewing Co., and Adam Ritchie Brand Direction:
T.R.I.P. Through The Multiverse
Wendy’s and Ketchum:
Wendy’s Brings Fresh Beef Center Stage
Best in Data Insight
Columbia Gas and Fahlgren Mortine:
Columbia Gas of Ohio: Saving Matters
Find My Spark and W2O Group:
Find My Spark
GSK Consumer Healthcare, Excedrin, and Weber Shandwick:
The Debate Headache
Kampgrounds of America and Allison+Partners:
Bringing a New Generation of Campers to KOA
McDonald’s, Walmart, Unilever, J&J, Facebook, and Golin:
Accelerators of Relevance
Best Promotional Event
Alaska Airlines and C+C:
The Great American Eclipse Flight
Frito-Lay North America and Ketchum:
The Spotted Cheetah
Mayborn Group (Tommee Tippee) and 360PR+:
Tommee Tippee Scary Pump Rooms
Propel and FleishmanHillard:
Propel Electrolyte Water – Propel Co: Labs Fitness Festival
Scotch-Brite Brand from 3M Company and Hunter Public Relations:
Scotch-Brite Brand #WorthTheMess Campaign
Best Viral
Frito-Lay and Ketchum:
Bold Promposal
McDonald’s and Golin:
The Frork for Signature Crafted Recipes
Paqui and Olson Engage:
The One-Chip Challenge
State Street and Ogilvy:
Staring Down The Street: State Street’s Fearless Girl
Wendy’s and Ketchum:
Wendy’s Nuggs Breaks Twitter History
Best Content
Alaska Airlines and C+C:
The Great American Eclipse Flight
Jack Link’s and Carmichael Lynch Relate:
Jack Link’s Reclusive Spokesbeast Sasquatch Helps the Brand Reclaim Its Spot on the Culture Map
McDonald’s and Golin:
McDonald’s theSTRAW
MET-Rx and MWWPR:
Greater Than Gold: NFL Rookie & MET-Rx Mold Future Athletes
Novartis Pharma AG and Creation:
MS: No Filter
Outstanding Young Professional
Sponsored by General Motors
Amberly Asay, Method Communications
Caterine Barfell, Ketchum Sports and Entertainment
Rachel Chesley, FTI Consulting
Lauren English, Fahlgren Mortine
Jacquie McMahon, Ketchum
Outstanding In-House Professional
Sponsored by Zeno Group
Catherine Hernandez-Blades, Aflac
Karen Kahn, HP
Janice Kapner, T-Mobile
Jessica Nable, Epsilon
Frank Shaw, Microsoft Corporation
Outstanding Agency Professional
Sponsored by Bayer
Kathy Bloomgarden, Ruder Finn
Judith Harrison, Weber Shandwick
Beth Monaghan, InkHouse
Rebecca Reeve, Rsquared Communication
Telly Wong, IW Group
Outstanding Marketer
Antonio Lucio, HP
Jennifer Saenz, Frito-Lay North America
Marc Mathieu, Samsung Electronics America
Greg Matranga, InfinityQS International
Telly Wong, IW Group
Outstanding Education Program
Sponsored by Padilla
Baruch College/CUNY
DePaul University
Georgetown University
Syracuse University/Newhouse
University of Alabama
Outstanding In-House Team
Sponsored by Ketchum
ACLU
Arby’s Restaurant Group
Arconic
Cloudflare
International Rescue Committee
Outstanding Boutique Agency
Approach Marketing
Bospar
Clyde Group
EvolveMKD
Maxwell
Outstanding Small Agency
C+C
J Public Relations
Kyne
Singer Associates
Y&R PR
Outstanding Midsize Agency
Current Marketing
LaunchSquad
M Booth
Olson Engage
Zeno Group
Outstanding Large Agency
Sponsored by Ford
Burson-Marsteller
Edelman
FleishmanHillard
Golin
Weber Shandwick
Communicator of the Year
Sponsored by Johnson & Johnson
In a category introduced in 2013 by PRWeek, the Judges Chair and PRWeek editor-in-chief will select the outstanding communicator in the period covered by this year’s Awards. The individual could come from within or outside the PR industry
PR Agency of the Year
Candidates are the respective winners of the Outstanding Boutique, Small, Midsize, and Large Agency awards. The winner will be announced at the Awards ceremony on March 15.
PRWeek Campaign of the Year
Candidates are the winners of the campaign awards, to be announced at the Awards ceremony on March 15.
After each of the campaign awards has been determined, the Judges chair and PRWeek’s editor-in-chief convene to discuss those entries in depth. The group is narrowed down to a final five and, from those, the PRWeek Campaign of the Year is selected.
Read more at https://www.prweek.com/article/1452135/prweek-us-awards-2018-shortlist-revealed#I3lSurA1bF9MYmQL.99