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Book Deals

September 1-15, 2005 Edition BOOK DEALS Former HP CEO

To Publish Book

With Portfolio NEW YORK, NY/8/23/05—The Portfolio imprint at Penguin Group (USA) Inc. has acquired a major new book by Carly Fiorina, the former Chairman and CEO of Hewlett-Packard. The book, currently untitled, will combine Ms. Fiorina’s memoirs of her career with her views on many different issues, including what makes a leader; how women can thrive in business; and how technology will continue to reshape our world.

From history major to secretary to law school drop-out to CEO of a global technology giant, Ms. Fiorina has experienced a remarkable rise to the very top of corporate America. She has been at the center of some of the most widely-publicized business deals of the last decade, including Lucent’s spin-off from AT&T and the controversial merger of Hewlett-Packard and Compaq. She has been the subject of intense media reporting and speculation all over the world. Now, for the first time, she will tell her own story in her own words.

“Without question, Carly Fiorina has had one of the most fascinating and controversial careers in American business,” said Adrian Zackheim, Founder and Publisher of Portfolio. “I have admired her accomplishments for many years, and hoped that one day I might publish her book. I could not be more delighted. This is the first time that readers will be able to meet the real Carly Fiorina—how she thinks, what she believes, what she’s experienced, and what she’s learned.”

World rights were bought by Mr. Zackheim from Robert B. Barnett of Williams & Connolly, representing Ms. Fiorina. Portfolio plans to publish in the Fall of 2006.


Carleton S. (Carly) Fiorina was president and chief executive officer of Hewlett-Packard Company from 1999 to 2005. She served as chairman of the board from 2000 to 2005.

Prior to joining HP, Ms. Fiorina spent nearly 20 years at AT&T and Lucent Technologies, where she held a number of senior leadership positions and directed Lucent’s initial public offering and subsequent spin-off from AT&T.

Ms. Fiorina was named an honorary fellow of the London Business School in July 2001. In 2002, she was honored with the Appeal of Conscience Award, and in 2003 she received the Concern Worldwide “Seeds of Hope” Award in recognition of her worldwide efforts to make global citizenship a priority for business.

The Private Sector Council honored Ms. Fiorina with its 2004 Leadership Award for her contributions to improving the business of government.

Also in 2004, the White House appointed her to the U.S. Space Commission.

Ms. Fiorina has a bachelor’s degree in medieval history and philosophy from Stanford University. She holds a master’s degree in business administration from the Robert H. Smith School of Business at the University of Maryland at College Park, Md., and a master of science degree from MIT’s Sloan School.


Portfolio was founded in 2001 as a dedicated business book imprint of Penguin Group (USA) Inc. Its national bestsellers include Perfect Enough by George Anders; The Smartest Guys in the Room by Bethany McLean and Peter Elkind; Perfectly Legal by David Cay Johnston; Purple Cow by Seth Godin; Trading Up by Michael Silverstein and Neil Fiske; Pay it Down by Jean Chatzky; and The Art of the Start by Guy Kawasaki.

Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading and children’s trade book publishers, owning a wide range of imprints and trademarks, including Berkley Books, Dutton, Frederick Warne, G.P. Putnam’s Sons, Grosset & Dunlap, New American Library, Penguin Books, The Penguin Press, Philomel, Plume, Puffin, Riverhead Books and Viking, among others. The Penguin Group

( is part of Pearson plc, the international media company.