January 18 – January 25, 2007 Edition

Rodale Press

Launches “Modern

Times” Imprint

/1/16/07—Rodale Press, among the largest independent book publishers in the U.S., has just announced a new imprint called Modern Times, which will focus on emerging trends and ideas. The new line will be under the direction of Leigh Haber, Rodale editorial director. Set to launch in fall 2007, Modern Times will publish original works by both new and established authors on contemporary political, cultural, and social topics.

Recognized for its highly acclaimed books on health, fitness, cooking, gardening, spirituality, and nature, Rodale is in a growth mode, with plans to expand into a diverse stable of books, including memoirs, biographies, narrative nonfiction, self-help, science and nature, psychology, current events and personal finance.

Rodale aggressively markets its books through both retail and direct-marketing channels, bringing titles such as the runaway hit The South Beach Diet to readers across the globe. Recent Rodale New York Times Bestsellers include The Biggest Loser; Martha Stewart’s The Martha Rules; New Rules: Polite Musings from a Timid Observer by Bill Maher; Body-for-LIFE for Women by Pamela Peeke, MD, MPH, FACP; and the titles within The South Beach Diet and The Abs Diet franchises.