MAIN NEWS HEADLINES
November 15-30, 2005 Edition
Racy Harlequin
Novels Just Got Racier
With NASCAR Titles
NEW YORK, NY/11/03/05Leading romance publisher Harlequin Enterprises has signed a new agreement with NASCAR to publish a line of NASCAR-branded womens fiction titles.
The novels, to be written by Harlequins bestselling authors, will have NASCAR stock racing circuit themes and will include the NASCAR brand on their covers.
NASCAR has about 75 million fans, including some 30 million women. Harlequin CEO Donna Hayes said in a joint announcement with NASCAR that Harlequin is delighted to publish novels that will appeal specifically to the huge fan base.
The new line will make its debut in late January to coincide with the February Daytona 500 race in Florida. The first title in the series will be titled IN THE GROOVE.
Harlequin Enterprises Ltd. is a wholly owned subsidiary of Torstar Corporation and publishes 1,300 titles a year.
