May 31 – June 7, 2006 Edition

MPS Macmobile

To Offer Publishers

Mobile Text Delivery

PORTLAND, OR/5/29/07–Macmillan Publishing Solutions (MPS) will be announcing the launch of its new MPS Macmobile service at Book Expo America. The service allows Internet-enabled mobile phone and PDA device users to download books, articles, chapters, directories, newspapers, and other print content onto their cell phones and devices easily and inexpensively. MPS Macmobile’s technological solution enables on-the-fly conversion of text files to any WAP-enabled (Wireless Access Protocol) mobile device on the market by reflowing content to frame to that mobile device’s screen and format. MPS Macmobile is also a distribution platform that allows publishers to immediately make available these mobile products to users on more than 75 phone systems, including all major American carriers as well as over 150 countries globally.

The MPS Macmobile platform allows users to buy mobile content products via PayPal, credit cards, or, in many cases, a charge to their mobile phone bill. It will also allow publishers to make free promotional material available to users, including content that can then forward users to Internet retail sites, or give incentives to users to buy further downloads. Content can be easily accessed through the MPS Macmobile WAPsite via a simple browser search for or by text messaging Macmobile 4323, which will return to the user a direct link to the Macmobile WAPsite. Publishers can also have their own special location codes, such as (O’Reilly Media is a participating publisher in the MPS Macmobile launch), as well as their own text triggers (such as Oreilly 8888), which will also take the user directly to the publishers’ repository of titles on the MPS Macmobile WAPsite.

The MPS Macmobile service will give publishers potential access to any mobile Internet user, a current market of over 2.5 billion users worldwide, which is expected to grow to 4 billion by 2010. MPS Macmobile takes away all the problems of getting content on mobile by allowing publishers to supply simple text, XML files, or a direct link to their digital content repositories. These repositories can then be converted by the MPS Macmobile service to appear on any cell phone or mobile device screen anywhere, anytime. Publishers can quickly monetize their products in the rapidly growing cell phone and hand-held device content market with relatively little downside risk, reaping much potential upside reward. The MPS Macmobile content cannot be pirated, copied, or shared, and it allows content providers a risk-free method of making their content available to online users.

As part of the Holtzbrinck group of companies, MPS Macmobile sees itself as a global provider of content to the world’s consumers. Initial offerings from the MPS Macmobile WAPsite will include works in Spanish, English, Japanese, and French. In many places in the world, mobile is the Internet. MPS Macmobile wants to reach all of those users currently left out by digital content not readily accessible currently via cell phone or other mobile devices. Portability and convenience are the hallmarks of the mobile user experience. As a result we’ve made the MPS Macmobile service portable, convenient, and easy to use.

MPS Macmobile partner companies in the enterprise include Fli Digital, eMacmillan, MPS Technologies,, O’Reilly Media, and Mark Logic, among many others. The launch will occur at Book Expo America on June 1, 2007 at the MPS Technologies booth #4333 at the Javits Center in New York, NY. A press reception and product demonstration will be held from 10:00 am to 12:00 pm.