June 28 – July 4, 2010 Edition Dan Ruffino appointed Penguin Digital Director

New York and London/AUTHORLINK NEWS/June 29, 2010–Penguin Group announced today the appointment of Dan Ruffino as Group Digital Director, with responsibility for Penguin’s digital strategy across the globe. He will start on September 1st and be based in New York, reporting to Penguin Group Chairman and CEO John Makinson.

In his new role, Dan will work with colleagues around the world with a focus on digital publishing and new digital revenue opportunities; direct to consumer communication and business intelligence; and global partnerships.

Dan Ruffino is currently Penguin Australia’s Marketing and Publicity Director. He has been with Penguin for almost ten years and, during this time, has been instrumental in establishing Penguin Australia’s leading online strategy. Prior to joining Penguin, he spent ten years at Pan Macmillan where he held a number of roles in sales, publicity and consumer marketing. He has also spent time working in the music industry.

John Makinson said: “I am thrilled that Dan is taking on this important role. He is a hugely talented marketing professional who has spent the last six years thinking about ways to make our content more enticing to the consumer. He has all the right qualifications and qualities for the job, but, above all, he has the enthusiasm and creative energy to ensure that Penguin continues to lead the way in digital innovation.”

Dan Ruffino said: “I’m excited about this opportunity and am looking forward to working closely with the very talented editorial and digital teams across Penguin. Having seen first hand the benefits and rewards that come from working creatively and collaboratively with colleagues around the world, I’m confident we can accelerate and capitalize on our digital publishing and direct-to-consumer offerings.”

Penguin Group is one of the world’s premier global consumer trade book publishers, with key market positions in the United States, United Kingdom, South Africa, Australia, Canada, India, China, New Zealand and Ireland. The Penguin Group ( is part of Pearson plc, the international media company.