BookShout, an elegant eBook platform focused on creating new digital initiatives for top brands, companies, and partners, today announced it distributed more than 237,000 eBooks as part of T-Mobile Tuesdays. The engagement, which occurred over two separate 24-hour blocks, resulted in customers reading more than 97,000,000 words read on the top day.

BookShout distributed more than 111,000 eBooks of Claudias Cocina: A Taste of Mexico, and another 127,000 eBooks for T-Mobile Tuesday’s Vacation Reads program, which allowed T-Mobile customers to choose one of 10 bestselling HarperCollins eBooks for a beach read. No other brand has distributed this many eBooks in such a short amount of time as part of a creative campaign.

“We’re honored to serve a major innovative brand like T-Mobile,” stated Jason Illian, the CEO of BookShout.  “Forward-thinking companies like T-Mobile are always looking for new ways to engage and reward their audience, and our technology is the perfect fit.  Likewise, we can offer our publishing partners new channels to sell, market, and distribute their content.”

Following the eBook distribution, BookShout’s innovative user engagement platform allowed tracking the levels of user engagement with each eBook. As a result, BookShout found that more than 97 million words were read in just one day by customers online and on iOS and Android devices.   

Jumping to the top of the e-reading category on the Apple App Store on the day of each campaign, BookShout’s turnkey technology allows brands and partners to build creative incentive, rewards, and distribution programs that provide end-to-end functionality, from redemption all the way through reading. BookShout also allows partners to garner important data from each program, which can be leveraged to create reading contests, build audiences, and combine different types of media.

BookShout is the first world-class solution that works alongside both major companies and publishers.  Readers from all over the world can now get eBooks with products, in rewards programs, and from top brands with BookShout’s innovative engagement tools.  BookShout’s four-star app and web reader give brands the digital platform they need.  In the last 12 months, BookShout has served some of the biggest consumer brands and Fortune 100 companies, including Facebook, Google, General Mills, Marriott, and the Oprah Winfrey Network.

 BookShout is the only eBook platform currently partnering with T-Mobile on T-MobileTuesdays. Stay tuned for more Tuesday fun in the future!

 About BookShout 

BookShout is an elegant eBook platform focused on creating new digital initiatives for top brands, companies, and partners.  BookShout is the market leader in special and bulk sales, rewards and incentives, creative promotional campaigns, and digital marketing.  BookShout is accessible on all the latest devices, including iPad, iPhone, Android, Kindle Fire HD, Nook HD/HD+ or the web.  If you are a brand or publisher interested in including digital content in your campaign or program, please contact us at