January 11 – 18, 2007 Edition


Sees Fractional

Holiday sales Gain

BIRMINGHAM, AL/1/4/07—Books-A-Million, Inc. (Nasdaq/NM:BAMM) January 4 announced that sales for the nine-week period ended December 30, 2006, totaled $124.5 million compared with $123.7 million during the same period of fiscal 2006, an increase of 0.7%. Comparable store sales for the period decreased 2.1% compared with the same period of fiscal 2006.

For the first 11 months of fiscal 2007, sales increased 1.0% to $470.2 million from $465.7 million in the year-earlier period. Comparable store sales for the first 11 months of fiscal 2007 decreased 0.4% compared with the same period of fiscal 2006.

Commenting on the results, Sandra B. Cochran, President and Chief Executive Officer, said, “Sales for the holiday season were below expectations as we confronted a quiet media environment and strong comparable sales in the prior year. The absence of a major movie tie-in affected both traffic and sales. A strong lineup in fiction performed well but could not offset the performance of the media-related titles in fiscal 2006. Bestsellers for this season included John Grisham’s The Innocent Man, Bill O’Reilly’s Culture Warrior, Paula Deen’s Celebrations and Barack Obama’s The Audacity of Hope.”

Books-A-Million is one of the nation’s leading book retailers and sells on the internet at The Company presently operates 209 stores in 20 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million and Books & Co. and traditional bookstores operating under the name Bookland, Books-A-Million and Joe Muggs Newsstands. Stock Market’s Global Select Market under the symbol BAMM.