So, you are about to self-publish a book in e-book or print-on-demand format. It seems like a no-brainer to sign an exclusive contract with Amazon Kindle and up goes your book to Amazon’s vast online audience. After all, presumably they own 60 or 70% of the e-book market. This super-rich company has overall product revenues of more than $107 billion and more than 304 million active customer accounts worldwide. But are they playing fair with the average author dreaming of selling a million copies of his or her e-book?