MAIN NEWS HEADLINES
February 1-15, 2005 Edition
Simon & Schuster
to Focus on Direct
Consumer MarketingNEW YORK, NY/01/22/05Simon & Schuster has launched a new marketing unit designed to stay in closer touch with consumers. The effort will include an increase in direct electronic marketing and in bolstering reading groups, and academic markets.
The new unit will be managed by Sue Fleming, vice president, director of marketing, who will work with Michael Selleck, newly-appointed senior vice president and executive director or sales and marketing. Also, sharing the initiative will be a second group comprised of marketing managers of specific imprints.