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Borders to Open 25 Pop-Up Stores for Holidays

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Sept 27 – Oct 3, 2010 Edition Borders to Open 25 Pop-Up Stores for Holidays

ANN ARBOR, Mich./AUTHORLINK NEWS via COMTEX/September 28, 2010–Borders Group has announced it will open 25 seasonal Borders Express stores nationwide to serve customers during the holiday season. The stores are expected to officially open Oct. 25 and will operate through Jan. 31. Averaging about 2,500 square feet, each store will carry top titles and big new releases, Halloween and holiday-themed items, a selection of kids books, plush and toys as well as an assortment of e-Readers and related accessories. A complete list of the stores can be found below.

“The majority of these stores are located in malls where we had a presence at one time,” said Mike Edwards, CEO of Borders, Inc. “Where it didn’t make business sense for us to operate stores on a permanent basis in these areas, we can open a seasonal store and serve the holiday shopping needs of our customers. We’re thrilled to once again be part of these communities.”

The stores will be located in major cities in Arizona, California, Georgia, Illinois, Maine, Minnesota, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Texas , Virginia and Wisconsin.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders(R) and Waldenbooks(R) stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.