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Borders Offers New Web Site, Big Discounts on Books

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Nov 15 – Nov 21, 2010 Edition Borders Offers New Web Site, Big Discounts on Books

ANN ARBOR, Mich., Nov. 15, 2010 — Borders® today announced an all new Borders.com featuring discounts on the 100,000 bestselling titles, multiple free shipping options, new product lines, strategic partnerships designed to complement the Borders brand and a more integrated social media experience.

According to a study by the National Retail Federation, 44 percent of consumers plan to make some portion of their holiday purchases online. Borders will entice consumers by discounting more than 100,000 of its top selling hardcover and paperback fiction and non-fiction titles online. Customers can find many of these titles including George W. Bush’s “Decision Points” and “Diary of a Wimpy Kid: The Ugly Truth” by Jeff Kinney and more in Borders’ new Holiday Gift Shop. The gift center includes recommendations for everyone from the “Gleek,” the “Political Superjunkie” and the “Super Mom” to the teenaged “Drama Queen” and the “Mad Men Fan.”

To celebrate the new Borders.com, Borders is offering free shipping on all orders placed on Borders.com today, Monday, Nov. 15. Borders offers several other ways for customers to enjoy free shipping on their Borders.com orders.

Borders recently unveiled the paid Borders Rewards Plus loyalty program bringing customers more choices, richer benefits and better savings. Borders Rewards Plus members receive free standard shipping on Borders.com orders. In addition to receiving free shipping, Borders Rewards Plus members also receive an additional 10 percent off the purchase price of most items on Borders.com. Members of the enhanced free Borders Rewards program enjoy free shipping on orders of $25 or more. The company recently announced a partnership with ShopRunnerSM, an online shopping program that offers customers unlimited free two-day shipping with no minimum order size, and free shipping on returns, across a wide variety of today’s most popular retailers for $79 annually. Not only can consumers choose from more than 1.9 million books online and other products from Borders, but they can also select from a variety of consumer items, including apparel, beauty products and pet supplies offered by participating retailers. Consumers can sign up for a free, 30-day trial at www.borders.com/shoprunner .

Borders is growing its online offerings with a host of new lifestyle-focused products and services this holiday season, including customer reviews, textbook rental, craft and scrapbooking products and more.

The new Borders.com features a clean, sleek design that invites customers to indulge in the joy of discovery. Customers will find reading gems by clicking on the New York Times Bestseller lists or search by category and genre to peruse

Borders’ huge offering of books, including eBooks. Borders recently launched eBook store, powered by Kobo, has over 1.5 million titles, which customers can enjoy on a number of eReading platforms. New tabs on Borders.com further segment product lines with drop down menus that intuitively guide customers to the products they want.

Headquartered in Ann Arbor, Mich., through its subsidiaries Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.