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BN Expects $1B in Digital Book Sales by 2013

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Sept 20 – Sept 26, 2010 Edition BN Expects $1B in Digital Book Sales by 2013

AUTHORLINK NEWS/September 20, 2010–Book retailer Barnes & Noble expects to generate US$1 billion in revenue from sales of digital books, including e-books and e-textbooks, by 2013, according to a September 16 report in PC World . The company hopes to capture a 25 percent share in the e-book market by then, said William Lynch, B&N’s CEO, in a letter to shareholders detailing the company’s business growth strategy.

Revenue from B&N’s digital division, B&N.com, totaled $144 million in the first quarter of 2011, according to a filing with the U.S. Securities and Exchange Commission on Sept. 9. The division accounts for e-commerce, device and digital newsstand sales. The company reported $1.4 billion in revenue for the quarter.

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