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BISG Half-Day Conference to Focus On Digital Technology

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MAIN NEWS HEADLINES
March 15- March 22, 2007 Edition

BISG Half-Day
Conference to Focus
On Digital Technology

NEW YORK, NY/3/15/07–The Book Industry Study Group, Inc. (BISG) has a full agenda for the fourth annual Making Information Pay Conference, to be held May 10, 2007 in New York City. Conference speakers will include representatives of Hachette Book Group, O’Reilly Media and Random House, which has just launched its new digital book distribution program. The half-day conference will provide practical guidance on how to evaluate and exploit technologies throughout the book industry’s increasingly digital supply chain. The event is again sponsored by VISTA International, with breakfast provided by Nielsen BookScan.

Titled Using Emerging Technology to Improve Your Bottom Line, Making Information Pay 2007 will offer more than 150 industry professionals useful direction on how to use emerging technologies to increase sales and profitability, decrease waste and returns, and remain relevant in an ever-evolving industry.

Nicole Poindexter, VP & Director of Strategic Planning for Hachette Book Group, will provide the opening keynote entitled Reaching a New Generation of Readers. A closing keynote entitled Beyond the Book: Responding to a Changing Marketplace will be delivered by Allen Noren, Director of Online Marketing for O’Reilly Media. Further confirmed speakers are: Mike Shatzkin, Founder & CEO, The Idea Logical Company, Inc. Success in a Parallel Universe, Perhaps with Some Help From Your DAD Chris Hart, Random House Technology Services Case Study – Gaining Insight into Digital Asset Management at Random House John Rubin, Founder and CEO, Above the Treeline Improving Inventory Management Using Web-Based Analytical Tools Ted Treanor, Rosetta Solutions, Inc. Creating Buzz and Increasing ROI in Pre-Publication Review, Marketing, and Sales

For the full agenda and conference registration information, visit http://www.bisg.org/conferences/mip4.html.

“Feedback from past Making Information Pay conferences is always enthusiastic,” says Michael Healy, Executive Director of the Book Industry Study Group. “Participants appreciate the sensible, practical focus as well as the opportunity to benefit from what key industry players have learned from experience.”

“In today’s highly competitive publishing environment, leveraging new technologies can make a significant improvement to your organization’s bottom line,” remarked Brian Gibson, CEO of VISTA North America. “VISTA is proud to sponsor events like Making Information Pay which bring the industry together to discuss key issues and give everyone the opportunity to learn how to use the information in their current and strategic plans to improve overall business performance.”

Making Information Pay 2007 will take place at the McGraw-Hill Auditorium, located at 1221 6th Avenue in New York City. Registration is $95 for BISG Members and $175 for Non-Members. Discounted hotel room rates are available to conference attendees. Please visit the BISG Web site to register and for further details.

Making Information Pay is an event hosted annually by the Book Industry Study Group, a trade association whose mission is to create a more informed, empowered, and efficient book industry supply chain. Further details can be found on the web at http://www.bisg.org/conferences/mip4.html, or by emailing angela@bisg.org.

About Book Industry Study Group, Inc.

The Book Industry Study Group, Inc. (BISG) is the U.S. publishing industry’s leading trade association for policy, standards and research. The mission of BISG is to create a more informed, empowered, and efficient book industry supply chain. Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For 30 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community.

Learn more about BISG at www.bisg.org.