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Jan 10 – Jan 16, 2011 Edition Penguin Launches New Satellite TV-Radio Unit
New York, NY/AUTHORLINK NEWS/January 11, 2011Dick Heffernan, President of Adult Hardcover and Childrens Sales, Penguin Group (USA), announced today the launch of the newly-created Penguin TV and Radio Satellite Media Tours department. The department will be led by Kristin Ilardi, who has been appointed Director, and Stephany Perez has been named Associate Director. Both positions are effective immediately.
Penguin Group (USA)s new satellite media tours department will enable the company to produce TV and radio satellite tours for Penguin Group (USA)’s bestselling, award-winning, and prestigious list of adult and young readers authors.
Dick Heffernan commented: Penguin Group (USA) is the first publishing company to bring these services in-house, and Im excited to have the opportunity to break new ground with the launch of this program. Producing satellite media tours in-house will complement the efforts of Penguins publicity and marketing teams, as part of a comprehensive media and tour strategy set up to maximize the exposure of our authors.
Penguin Group (USA) recently announced the creation of a new Media Suite facility, which features five fully-equipped, sound-proof rooms, with capabilities to facilitate radio broadcast, videotaping, audio and video editing, audiobook recording, and podcasting. The satellite media tours department will operate out of the media suite, located at Penguin Group (USA)’s New York headquarters, and will have full use of the technology available.
Kristin Ilardi has been with Penguin Group (USA) since 2004. Prior to this new role, she was Assistant Manager of Corporate Communications. Stephany Perez has been with the company since 2005, most recently in the capacity of Corporate Communications Associate. Both worked with Marilyn Ducksworth, Senior Vice President of Corporate Communications.
Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and children’s trade book publishers, owning a wide range of imprints and trademarks, including Viking, G. P. Putnams Sons, The Penguin Press, Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books, Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap, Puffin, and Frederick Warne, among others. The Penguin Group (http://www.penguin.com) is part of Pearson plc, the international media company.
