MAIN NEWS HEADLINES
June 13 – June 19, 2011 Edition New Kobo eReader Touch Now Available at Borders
Mich./AUTHORLINK NEWS/ June 16, 2011–The new Kobo eReader Touch Edition IS now available on Borders.com and in select Borders stores for $129.99 ($10 cheaper than the next leading device). The new Kobo eReader Touch offers a new touch experience that is similar to reading and turning the pages of a real book. The small, lightweight design provides the ultimate in reading comfort, and fits in a purse or jacket pocket for easy travel.
The inexpensive new Kobo eReader, priced at less than $130, offers a comprehensive variety of features customers won’t find on any other device at this price. Features include the latest generation e-Reader technology; storage of up to 30,000 books with expandable memory; a new design with a signature quilted back, and an intuitive one-touch display that makes navigation, reading and shopping a snap.
The new eReader is available in several stylish colors including black, white, lilac and blue (blue is available at Borders after Father’s Day). In addition, it’s also the only international device on the market — the German, Spanish and French versions are launching soon. Readers will be able to enjoy a localized user experience, local content, and recommendations.
The eReader features a no-glare 6-inch touchscreen powered by latest-generation Pearl eInk display that provides text that is crisp and clear, even in bright sunlight.
The new Kobo eReader is the only eReader to offer Reading Life, the industry’s most advanced social eReading platform. Reading Life enables readers to gain insight into their reading habits with Reading Life Stats, which tracks the minutes per reading session, the number of pages they’ve turned, plus provides an overview of books completed in their library. Readers can get fun and exciting awards just for reading — and connect and share those awards with their friends and family on Facebook and Twitter.
In addition to these features, readers can also enjoy access to the Kobo bookstore, one of the world’s largest and most comprehensive digital libraries. With the Kobo eReader Touch Edition, customers can easily connect via WiFi or USB to access over 2.3 million books, including over a million free titles, as well as newspapers and magazines from the Kobo Store at Kobo.com, accessible via Borders.com. Notably, readers can also borrow and read books from their local libraries.
Headquartered in Ann Arbor, Mich., through its subsidiaries, Borders Group, Inc. is a specialty retailer of books as well as other educational and entertainment items. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.
