MAIN NEWS HEADLINES
May 31 – June 7, 2006 Edition
Amazon Launches
Harry Potter Kid
Correspondent Quest
SEATTLE, WA/5/29/07-In a strategy vaguely similar to TV’s wildly popular American Idol, Amazon.com has announced it is seeking enthusiastic, energetic young Muggles under the age of 18 to be video recorded sharing their excitement for the epic Harry Potter series and championing their favorite Potter character. The initiative will let readers directly have their say about their reactions to a book, but they’ll also get the chance to be “in the act” themselves. Ten entrants will be selected as "Amazon Kid Correspondents," and will serve as Amazon.com’s Harry Potter aficionados in media interviews and on the Amazon.com Web site leading up to the much-anticipated July 21 release of Harry Potter and Deathly Hallows.
Selected video submissions will be shown on the Amazon.com Web site for customers to enjoy. The deadline for submissions is 11:59 p.m. PDT on Friday, June 1, 2007; or when 1,000 eligible entries have been received, whichever comes first.
For more information on the Harry Potter Kid Correspondent Quest and for detailed Quest rules, visit www.amazon.com/kidcorrespondent.
Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.
