S&S Names Elinor Hirschhorn Executive VP, Chief Digital Officer

January 31, 2008
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MAIN NEWS HEADLINES
January 31 – February 7, 2008 Edition

BREAKING NEWS!
S&S Names Elinor Hirschhorn
Executive VP, Chief
Digital Officer

NEW YORK, February 4—Elinor Hirschhorn has been named to the newly created position of Executive Vice President, Chief Digital Officer of Simon & Schuster, Inc., it was announced today by Carolyn Reidy, President and CEO of Simon & Schuster. 

Ms. Hirschhorn will have responsibility for the full scope of the company’s activities in the digital realm.  Under her management, the company will integrate, into one business unit, functions including strategy and new business development, consumer-focused digital marketing including cross title platforms, the company website SimonSays.com, electronic publishing, and the digital infrastructure and distribution system that the company is currently building.

Ms. Hirschhorn comes to Simon & Schuster from College Sports Television Networks (CSTV) where she was Executive Vice President, Corporate Development and Strategy, and prior to that Executive Vice President, Digital Media.  She has served as Chief Operating Officer of MusicNet, a leading internet music wholesaler, and has held numerous high-level positions in digital media and business development and strategy at Viacom and MTV Networks, including General Manager of MTV.com. 

 “Digital initiatives are a top priority for Simon & Schuster, and we are determined to avail ourselves to the maximum extent of the digital era opportunities to find, interact, and deliver content instantaneously and around the clock to our readers worldwide,” said Carolyn Reidy.  “Ellie’s wide-ranging experience in digital media, strategy and business development will help us to find new models that will support and enhance our publishing efforts.”

Ellie Hirschhorn added: “Publishing is at an exciting and transitional moment, with both the nature of books and the relationship among authors, publishers and their readers evolving in new ways.  Simon & Schuster has a culture that embraces this opportunity, and a world-class list of authors and books upon which to build a digital future.  I look forward to joining them.”

Ms. Hirschhorn, 45, holds a BA from Yale University and an MBA from Harvard Business School.  She is a member of the Board of Directors of the Fiduciary Trust Company International, and serves on the Advisory Board of the Mount Sinai Adolescent Health Center.  She lives in New York City.

Recent digital initiatives at Simon & Schuster include the launch of bookvideos.tv, a site for viewing online videos of authors; the Electronic Author Visit program developed in conjunction with Ball State University; and the construction of the company’s digital archive and distribution system. 

Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.simonsays.com

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