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Yale Publishing Course: More than a Conference

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Mar 26 – Apr 1, 2012 Edition Yale Publishing Course: More than a Conference

The Yale Publishing Course (YPC) has recently announced its speaker lineup for 2012! Hear from and interact with over 30 industry experts and Yale faculty members including: David Steinberger – President & CEO, The Perseus Books Group • Michael Jacobs – President and CEO, Abrams Books • Patricia Arancibia – Editorial Director, Intern’l Digital Content, Barnes & Noble • Leslie Hulse – SVP, Digital Business Dev., HarperCollins Publishers • George Gibson – Publishing Director, Bloomsbury Publishing • and many more.

YPC is designed for mid to senior-level professionals from all over the world. Our mission is to provide participants with the knowledge and skills that will enable them to be more effective leaders and advance their careers. It is a place for managers to step away from their daily routines, reflect on challenges and opportunities, be inspired, and develop new skills to help them lead their organizations.

The week-long program focuses on:

· Best practices in business and management · Understanding and utilizing the latest advances in technology · Implementing innovative strategies for audience development and brand extension · Ways to increase revenue in a global economy in which print and digital co-exist profitably

Applications are being accepted for 2012. Enrollment is limited to 80 participants. Apply today!

For more information or to apply, visit http://publishing-course.yale.edu/bookprogram.