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Houghton Mifflin Offers Booksellers Free Book Shipment

Pub Date:

MAIN NEWS HEADLINES
June 15 – June 22, 2006 Edition

Houghton Mifflin
Offers Booksellers
Free Book Shipment

NEW YORK, NY/6/13/06—Houghton Mifflin, in an effort to become more competitive on its terms of sale, will begin offering free freight to booksellers with orders of 10 units or more. Many other large trade publishers already offer free freight to their customers.

In addition to the extra sales incentive, HM has also realigned its discount terms based on the option of whether a book is returnable or not. The non-returnable discounts can be slightly more attractive than returnable deals, encouraging booksellers to buy on a nonreturnable basis.

Retailer returnable discounts:

46% on orders of 10 or more units 48% on orders sent to a retailer’s distribution center

Retailer nonreturnable discounts:

46% to 52% on orders of 10 or more units 48% to 54% on orders sent to a retailer’s distribution center

Wholesaler returnable discounts:

48% for hardcover orders of less than 49 units 49% for hardcover orders of 50 or more units 50% for trade paperback orders of 50 or more units

Wholesaler nonreturnable discounts:

48% for orders under 50 (all formats) 50% to 55% for orders of more than 50 (all formats)

All customers can choose the returnable or nonreturnable plan annually with sales department approval, but they cannot mix returnable and nonreturnable accounts.

Houghton Mifflin will also provide extra 5% promotional incentives for customers to order backlist titles from several special backlist programs.