Bowker Acquires

October 1, 2003
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October 1-15, 2003 Edition

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Simba Information

9/16/03—R.R. Bowker has acquired newsletter publisher Simba Information, in a move to expand its range of services. Simba publishes Book Publishing report, Professional Publishing Report, Educational Marketer, and a number of conference and research reports.

Bowker is known for gathering data from publishers and delivering it in a user-friendly database for libraries and booksellers. Bowker president Michael Cairns said the Simba acquisition will help the company offer valuable information back to publishers.

Stamford, CT-based Simba was owned by Primedia, Inc., publisher of New York magazine, and a number of other trade publications.

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