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B&N Gets Creative With Blogs-And Video-Audio Channel

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April 9 – April 16, 2009 Edition B&N Gets Creative With Blogs
And Video-Audio Channel

NEW YORK, NY (Authorlink News, April 6, 2009) In a highly creative move, Barnes & Noble, the world’s largest bookseller, today announced the debut of Barnes & Noble.com’s “Blogging Booksellers,” a new feature in the Barnes & Noble Studio (www.bn.com/Studio), an online destination featuring web video series and multimedia content about books, readers and writers.

The unveiling of the new offering coincides with the one year anniversary of the Barnes & Noble Studio, which has launched a new, dedicated channel to commemorate the milestone. “The Best of the Best: B&N Studio’s One Year Anniversary Collection” celebrates the past year with a special compilation of original shows, interviews and more. Since its launch in March 2008, the Barnes & Noble Studio has featured more than 2,000 video and audio offerings, with new content being added weekly.

Barnes & Noble Studio’s Blogging Booksellers gives a nod to customers’ favorite book shopping experience – chatting with the sales staff about their favorite reads and recommendations – the Barnes & Noble Studio has created Blogging Booksellers, a program where Barnes & Noble booksellers from various stores around the country create and upload their own video blogs about their latest recommended reads and local store events.

Blogging Booksellers currently features 11 bloggers in nine cities across the country, with more to be added. Selected for their extraordinary passion and knowledge about books, the bloggers are tasked with creating short, entertaining, and informative videos, while giving a friendly face to their local stores. The video blogs, updated weekly, are filmed with user-friendly Flip cameras, offering a real-life and personalized account of recommended weekly reads, exciting news about local stores events, and other inside scoops from Barnes & Noble’s stores and Barnes & Noble.com (www.bn.com).

Additionally, the “Store Locator” on Barnes & Noble.com now allows visitors to identify stores with Blogging Booksellers in residence – a unique way for consumers to find their local “celeb” bloggers. This journal-like view of the stores and their communities offers a personalized, insider’s feel to Barnes & Noble, giving online users and store visitors alike a unique shopping experience. (www.barnesandnoble.com/blogging-booksellers)

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 778 bookstores in 50 states. Barnes & Noble is the nation’s top bookseller in quality, and for the fifth year in a row, the top bookseller brand, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com