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April 12 – April 15, 2010 Edition Barnes & Noble, Best Buy Team to Sell Nook
NEW YORK, NY/AUTHORLINK NEWS/April 12, 2010–Barnes & Noble, Inc. and Best Buy Co., Inc., leading consumer electronics retailer, today announced an exclusive partnership to distribute Barnes & Nobles popular NOOK eBook Reader and accessories, as well as free BN eReader software through Best Buy in the United States. NOOK is expected to arrive at Best Buy beginning April 18, in time for Mothers Day, Fathers Day and graduation gift season.
Through the partnership, the NOOK eBook Reader and accessories, along with NOOK and Barnes & Noble eBook gift cards, will be prominently featured in Best Buys 1,070 stores nationwide and online at www.bestbuy.com. As with Barnes & Noble stores, NOOK at Best Buy will be featured at a special in-store display where customers can see, try and buy a NOOK for $259.99.
In its growing eReader selection, Best Buy named Barnes & Noble a preferred eBookstore solution, offering more than one million eBooks, magazines and newspapers for download within seconds. Best Buy will feature Barnes & Nobles free BN eReader on select PCs (laptops and desktops), netbooks, tablets and smartphones sold at Best Buy and supported by its Geek Squad Agents, giving customers access to shop Barnes & Nobles worlds largest eBookstore (www.bn.com/ebooks) and access their Barnes & Noble digital library anywhere they go.
To date, weve limited NOOK distribution to Barnes & Noble retail and online stores and the customer response to our eBook Reader has exceeded our expectations. We have enormous respect for the Best Buy organization and its focus on providing technology solutions for millions of customers. Were thrilled to bring NOOK, the BN eReader and our digital content expertise to Best Buy and its loyal consumer electronics-focused audience as a perfect complement to the book-loving Barnes & Noble customer, said Kevin Frain, executive vice president of e-commerce, at Barnes & Noble.com. Through this partnership, Best Buy customers will now have new and easy ways to access our expansive digital library on a variety of computing and mobile devices through BN eReader software and the Barnes & Noble eBookstore.