How does a book publicist differ from a literary agent and why do you need one? The job of the literary agent vs the public relations person or publicist is distinctly different. Whether you publish through a traditional publisher or plan to self-publish, you will need both people on your team. A literary agent is a person who finds sells your manuscript to a publisher, negotiates the publishing contract in your best interest, and usually manages your publishing career over several years or more, with respect to seeking out publishers and other media, such as film\/tv outlets to sell not only one of your works, but all of what you write. A true literary agent does not offer any market promotion to authors. Their job is to get the work \u201cto\u201d market via a publisher. The publicist\u2019s job is to\u00a0make the work or the writer discoverable to consumers. The most critical time for an author to engage a publicist is during a \u201ctitle launch,\u201d that is immediately before a book or film or another product is released by a publisher for sale to consumers. But a publicist also can be helpful over the long term, in building, managing and maintaining the author\u2019s platform, or what I call, his or her market visibility. Not all publicists are created equal. Many are inexperienced or don\u2019t offer the broadest range of services. An effective publicist is only as good as who he or she knows in the media, including reviewers, journalists, TV hosts, filmmakers, blogging influencers and the like. Publicists can be expensive. But if the return is great enough, most of us would be happy to pay. Fees generally range from $3,000 to $25,000 or more, depending on what the firm includes in its package. Publicists typically offer to book the author on local or national media shows and obtain newspaper and magazine articles or mentions and promote the author online, through social networks. Some also book speaking engagements and arrange book tours. Before you sign a contract with a publicist, be sure to thoroughly check them out. Who are their clients, what do online reviews say, how does their contract read? I once hired a publicist who promised to book a couple of authors on National TV shows. I flew the pair of them to New York only to find that the major network had no idea who we were and certainly was not aware of any appointment for an interview.\u00a0 So, do be careful. Following are a list of seven promotional firms or people (in no particular order) that appear to me to have solid reputations. Bear in mind, I have only actively worked with two of them, but I get positive vibes from all. Please do your homework. I\u2019d love for you to share your experiences about working with them or others. S. Lewis & Company Publicists, Cathy says her firm develops a personal, highly collaborative relationship with authors and tailors media campaigns to the needs, personality and professional goals of the individual. The company attempts to get authors seen, heard, and read about in every type of media and helps them build strong name recognition. Her services also help build the author\u2019s internet presence\u2014from pre-publication to long past release. Contact Cathy Lewis 845-679-2188 email@example.com Kathleen Carter Communications Kathleen Carter Zrelak is the founder and CEO of Kathleen Carter Communications (KCC), a literary publicity and marketing agency that creates and implements strategic and customized campaigns for authors and publishers. Kathleen\u2019s background in publishing is rather unique, as she started her career at Goldberg McDuffie Communications as an intern and worked her way up the ranks for more than a decade to become Vice President and Director of Publicity. During that time, she executed campaigns for many high-profile and bestselling authors including Pope Francis, Jodi Picoult, Senator Kamala Harris, Arianna Huffington, Rebecca Skloot, Kimberly McCreight, Ellen Hopkins, Richard Peck, and Susan Cain. She\u2019s also been instrumental in launching the careers of a number of acclaimed and bestselling authors including Fiona Davis, Elliot Ackerman, and Jillian Lauren. Kathleen\u2019s versatility and passion for books are evident in the diversity of projects she\u2019s represented. Her campaigns have spanned many genres, with a specialization in literary and commercial fiction, young adult and children\u2019s literature, and a variety of non-fiction including memoir, health\/medical, science, pop culture, current events, and lifestyle. She has also promoted literary awards and festivals. Kathleen graduated Phi Beta Kappa and\u00a0summa cum laude\u00a0from Fairfield University with a degree in English literature and art history. She spends much of her personal time reading with her two young children, whose enthusiasm for books fills her with pride and warms her heart. They live in the suburbs of New York City, where Kathleen was born and raised. Kathleen@kathleencartercommunications.com 917-841-7787 Follow her on Twitter\u00a0@KathleenZrelak. Westwind Communications Scott Lorenz is President of Westwind Communications, a public relations and marketing firm with a special knack for working with Doctors, Lawyers, Authors, Startups and Entrepreneurs to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it\u2019s their first book or their 15th book. He\u2019s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He\u2019s generated media coverage for numerous genres including, fiction, health, romance, business and children. His clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, Los Angeles Times, USA Today, Investor\u2019s Business Daily, Wall Street Journal, Washington Post, Howard Stern, Family Circle, Woman\u2019s World, and Entrepreneur, and many more. Contact: firstname.lastname@example.org, \u00a0734-667-2090 Email form:\u00a0\u00a0Book Marketing Proposal Request Form. Megan Beatie Communications Megan Beatie, a veteran publicist with more than two decades of experience in publishing, is President and CEO\u00a0of Megan Beatie Communications (MBC), a\u00a0book publicity and marketing agency. Megan has forged publicity campaigns for\u00a0numerous\u00a0New York Times\u00a0bestselling authors, including\u00a0Melissa de la Cruz,\u00a0Dr. David Agus, and Neil Gaiman and\u00a0launched\u00a0the careers of many novelists, such as\u00a0New York Times bestsellers\u00a0Sandhya Menon and\u00a0Amber Smith. \u00a0She has represented\u00a0authors in nearly every conceivable genre\u00a0including literary and commercial fiction, mysteries, thrillers, and graphic novels, as well as nonfiction books covering\u00a0pop culture, film,\u00a0entertainment,\u00a0health, lifestyle, parenting, relationships, religion, and business. She specializes\u00a0in promoting picture, middle grade\u00a0and young adult books and handles the publicity for the annual\u00a0YALLWEST book festival in Santa Monica, CA. \u00a0 She spent nearly two decades at Goldberg McDuffie Communications in New York, rising to the level of Vice President, Director of\u00a0Publicity. \u00a0While there she cultivated\u00a0strong, long-standing relationships with editors, journalists, and producers\u00a0at the most influential television shows, radio programs, magazines, newspapers, websites, and blogs around the world.\u00a0 In 2015, she\u00a0formed her own namesake agency so she would be able to\u00a0focus on\u00a0more personalized strategies and outreach opportunities for books and authors about which she\u2019s truly passionate, and the results are undeniable. After more than five years of working\u00a0in New York City,\u00a0she returned to her home in\u00a0Southern California and\u00a0currently resides\u00a0in Los Angeles\u00a0where she\u2019s outnumbered in her all-male family by her husband and their two sons. email@example.com (818)\u00a0678-628-8288 Susan Schwartzman Public Relations Book publicity campaigns\u00a0for authors and publishers are the focus of Susan Schwartzman Public Relations.\u00a0Dynamic, aggressive yet affordable book publicity designed to enhance visibility in today\u2019s extremely competitive market is her hallmark. Susan Schwawrtzman 877-833-4276 E-mail us by using this form NetGalley is a service to promote and publicize forthcoming titles to readers of influence. If you are a reviewer, blogger, journalist, librarian, bookseller, educator, or in the media, you can use NetGalley for free to request, read, and recommend titles before they are published.\u00a0Sign up here. 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