Bravo Digital-Marks Explosive-Triple Digit Growth

July 5, 2007
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July 5 – July 12, 2006 Edition

Bravo Digital

Marks Explosive

Triple Digit Growth

NEW YORKNY/7/3/07–Propelled by the success of Bravo’s hit series "Top Chef 3 Miami” – the No. 1 food show on cable – "Kathy Griffin: My Life on the D-List,” "Shear Genius” and "Work Out,” Bravo again broke network records to deliver the best second quarter in its 27-year history in both prime and total day in the key demo A18-49 and total viewers, according to Nielsen Media Research. The "Watch What Happens” network continues its driving momentum, marking second quarter double-digit growth in ratings on air and triple digit growth in page views online.

"Both our competition reality and docu-drama genres continue to build on their previous series’ successes,” said Lauren Zalaznick, President, Bravo Media. "Bravo is delivering remarkable and record-setting growth both on air and online.”

For the seventh consecutive quarter, Bravo increased year-over-year total day quarter growth in A18-49 by 13 percent (163,000 vs. 144,000) and total viewership by 17 percent (284,000 vs. 243,000), versus 2Q06 (Mon-Sun 9 a.m.-5 a.m.). Additionally, the network’s 8-11 p.m. primetime delivery grew by 12 percent among A18-49 (282,000 vs. 252,000) and 22 percent in total viewers (543,000 vs. 446,000).

For 2007 to date, the network’s programming slate now boasts five shows that average more than one million total viewers – up from two through the comparative time period in 2006 – "Top Chef 3 Miami” (2,069,000), "Shear Genius,” (1,091,000) "Top Design” (1,152,000), "Real Housewives of Orange County,” (1,189,000) and "Top Chef 2” (3,043,000). Comparatively, through the first half of 2006, only Project Runway 2” (2,017,000) and the inaugural season of "Top Chef” (1,232,000) averaged more than one million total viewers.

With clever original content, Bravo Digital (www.BravoTV.com, www.BrilliantButCancelled.com, www.OUTzoneTV.com, www.TelevisionWithoutPity.com and www.getTRIO.com) showed explosive growth, posting a whopping 476 percent increase in page views (240 million vs. 41.5 million) compared to 2Q06, according to Omniture and Urchin (2006, 2007). And Bravo Digital’s video streams showed remarkable year-over-year growth, posting a massive 1,204 percent increase with nearly four million videos streamed (vs. 300,000). Compared to 2Q06, www.BravoTV.com topped 73 million page views, representing a 79 percent increase (vs. 41 million) and logged 3.8 million unique users, up 82 percent (vs. 2.1 million). And BravoTV.com’s "stickiness” (average pages per visit) increased 2.5 percent to 14.52 (vs. 14.14).

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 84 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List,” 12-time Emmy-nominated "Inside the Actors Studio,” "The Real Housewives of Orange County,” "Top Chef,” "Celebrity Poker Showdown,” as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye,” and the four-time Emmy-nominated hit competition series, "Project Runway.”

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.bravotv.com.

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