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May 15-31, 2004 Edition
For First QuarterNEW YORK, NY/05/01/04Barnes & Noble.com sales increased 8.4 percent to $114.9 million for the first quarter of 2004, and the company reduced last year’s losses of $13.1 million down to $9.8 million this year. Strong sales were attributed to bestsellers and textbooks.
The company attributed reversal of the red ink to lower costs in editorial, sales and marketing departments, and anticipates ending the full year well into the black–its last year as a separate company. The e-tailer is being bought by Barnes & Noble at the end of this month. Full-year sales are projected to be between $435 million and $475 million, up considerably from sales of $425 million in 2003.
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