StatePoint offers a local sponsored editorial content platform uniquely focused on content creation, distribution, and promotion. We start by creating journalistic “news readers can use” content that highlights our clients as trusted industry experts. We then promote this content on our national distribution service to thousands of local media outlets and social media influencers our clients are not reaching. Clients receive industry-leading, real-time coverage reports detailing key quantitative and qualitative results, such as confirmed print and online media placements, social media engagements (likes, clicks, shares, etc.), total audience reach, media placements by metro market, “prominence” rankings for online placements, and more.
Thousands of local media placements of your sponsored content
Access to our blogger network
Social media engagements through influencer marketing
Increased brand awareness with U.S. families
You control the editorial message
Lowest prices on the market
Our clients are all national consumer brands, authors/books, trade organizations, and non-profits. We work with them to secure placement in hundreds of community newspapers and regional media websites. We work with quite a few publishers and authors, and the stories do really well. Newspapers and media editors really like stories that feature authors as experts on the topic at hand. Fiction books are typically not a good fit for us, but non-fiction books are typically an excellent fit.
The company was co-founded by Roger Maes and Robert Silverman, who have over 50 years of combined experience in the media industry. Silverman oversees the editorial side of the business and media industry relations, while Maes is primarily responsible for sales and marketing. Both share in shaping the strategy and products of the company.